Old Pages, Old Signs: Looking for Inspiration Off Pinterest

Aubin and Wills store in Brighton showing old store front typography

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I read a lot and I always have done and I think that reading these days has become rather more important than I realised it would be because it seems to be the one thing that stops my ideas from all looking rather the same as everyone else’s.

You see it is tremendously easy nowadays to open Pinterest and type in whatever subject you happen to be working on and within a matter of moments you will have a hundred versions of precisely the same idea served back to you and it is all very efficient and practical but I have come to realise that it is rather a trap if I am being honest with you. When everyone is drawing from the same boards and the same trending searches and the same handful of accounts that everyone else is looking at then everything begins to look rather like everything else and that is not really what I want for my own work at all.

So somewhere along the way I stopped starting there and instead I began going back to books and to the places where books live and second-hand bookstores especially have become rather special to me. There is something quite wonderful about a shop full of other people’s old paperbacks with their cracked spines and someone’s handwriting in the margins and perhaps a bus ticket used as a bookmark twenty years ago and Pinterest simply cannot give you that feeling at all. Nobody has already turned it into a mood board or filtered it through a thousand other people’s opinions. It is just sitting there waiting quietly to be noticed.

I have also started to photograph old shop signs whenever I come across them and I find there is a whole history of craftsmanship sitting on the front of these buildings that nobody ever designed with a trend in mind. The hand-painted lettering and the slightly wonky kerning and the colours that have faded in a way that no filter could ever fake properly and quite often I do not even know what the shop used to sell but that does not really matter to me.

This love of old things has taken me further into history generally and not just as a subject to know about but as an actual source of ideas and inspiration. Stories from decades or centuries ago and the way people dressed and wrote and the way they approached their problems without any of the tools we take for granted now and I find that far more interesting and far more honest than anything currently circulating on the internet.

I do not think there is anything wrong with Pinterest if I am being fair but I have found that the more time I spend in second-hand bookshops and standing in front of old shop signs taking far too many photographs the more original my own work begins to feel and reading slows me down in much the same way. A good book does not hand you an idea all neatly formed and ready to use but rather it gives you a world to sit in for a while and I usually come out the other side of it with something I would not have found any other way at all.

This is where I shall be sharing more of that and the books and the bookshops and the old signage and the bits of history that keep pulling at my attention. Thank you for reading this one.

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