Creative Consultant

As creative consultant to Grey, a British-owned superyacht company delivering luxury explorer yachts from its base in Falmouth, UK, I was tasked with translating the shared vision of the owners and the Grey team into a cohesive brand identity.

Starting with a clean, timeless logotype and a set of logo-marks, I developed a full branding suite versatile enough to work equally well on the hull of a yacht, on interior pieces such as cushions, and across website headers and company stationery. The brand language was then extended into concept sketches and brand guideline documents, helping bring each yacht to life for prospective buyers well before it was finished.